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Online retailing
Consumer behaviour
81,942
Konsumentenverhalten
79,462
Relationship marketing
25,943
Beziehungsmarketing
25,268
Brand management
17,496
Markenführung
17,082
Marketingmanagement
16,944
Marketing management
16,358
Theorie
13,511
Vietnam
13,365
Theory
13,339
Brand image
11,035
Markenimage
10,918
Viet Nam
10,492
Deutschland
8,505
Customer satisfaction
8,239
Germany
8,078
Kundenzufriedenheit
7,992
USA
7,531
United States
7,195
Social Web
6,710
Social web
6,704
Markenartikel
6,548
Brand
6,501
Online-Marketing
6,431
Marketing
6,374
Internet marketing
6,351
Service quality
6,333
Dienstleistungsqualität
6,269
Online-Handel
5,901
Einzelhandel
5,008
Retail trade
4,946
Electronic Commerce
4,866
E-commerce
4,666
Werbewirkung
4,366
Advertising effects
4,312
Advertising
3,850
Werbung
3,808
Emotion
3,585
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Usman, Osly
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Breugelmans, Els
12
Law, Chun Hung Roberts
12
Rabinovich, Elliot
12
Baier, Daniel
11
Bauer, Hans H.
11
Benbasat, Izak
11
Chung, Namho
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Dennis, Charles
11
Ba, Sulin
10
Cebollada, Javier
10
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
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Khare, Arpita
10
Kim, Minjeong
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10
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10
McManus, Brian
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Stüber, Eva
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Thaichon, Park
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Choi, Jeonghye
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Ghose, Anindya
9
Hackl, Franz
9
Jin, Ginger Zhe
9
Lennon, Sharron J.
9
Liu, Yong
9
Pavlou, Paul A.
9
Richard, Marie-Odile
9
Sajad Rezaei
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Tan, Yong
9
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OECD
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Information Resources Management Association
4
IGI Global
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
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Bergische Universität Wuppertal
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
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Center of Market Oriented Product and Production Management
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Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
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Consumer and marketing law
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Deutsche Bank <Frankfurt am Main> / Research
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
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Europäische Kommission / Generaldirektion Wettbewerb
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Innovatives Marketing
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Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
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KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
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LE Europe <Körperschaft>
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Peter Lang GmbH
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1
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Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Technische Universität Dresden
1
Valdani Vicari & Associati
1
Verlag Dr. Kovač
1
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Journal of retailing and consumer services
347
Journal of business research : JBR
177
International journal of electronic marketing and retailing : IJEMR
89
Journal of internet commerce
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Electronic commerce research
79
Information systems research : ISR
59
International journal of retail & distribution management
58
International journal of internet marketing and advertising : IJIMA
57
Journal of retailing
54
The international review of retail, distribution and consumer research
54
Cogent business & management
51
Journal of electronic commerce research : JECR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of consumer studies
46
International journal of retail and distribution management
46
International journal of business information systems : IJBIS
45
International journal of electronic commerce : IJEC
45
Asia Pacific journal of marketing and logistics
44
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of hospitality management
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
Psychology & marketing
37
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
31
Electronic commerce research and applications
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of international consumer marketing
27
Technological forecasting & social change : an international journal
26
Journal of the Academy of Marketing Science
25
Information systems and e-business management : ISeB
22
International journal of electronic business : IJEB
22
Journal of marketing
22
Tourism management : research, policies, practice
22
The journal of services marketing
21
European journal of operational research : EJOR
20
Journal of consumer behaviour
20
International journal of contemporary hospitality management
19
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ECONIS (ZBW)
5,883
Other ZBW resources
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
5
The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior
Yiğit, Melis Kaytaz
;
Tığlı, Mehmet
-
2018
Persistent link: https://www.econbiz.de/10011883916
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
Establishing brand loyalty through social media groups in
Vietnam
Wu, Kuang-Wen
;
Duy Binh Luong
- In:
International journal of business
26
(
2021
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10012492125
Saved in:
8
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
9
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
10
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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