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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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Perspective of utilitarian and hedonic shopping values : an empirical study
Jena, R. K. - In: Indian journal of economics & business : IJEB 17 (2018) 1, pp. 205-212
Persistent link: https://www.econbiz.de/10012649183
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Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing; Abbasi, Ahmed; Cheema, Amar; Abraham, Linda B. - In: Journal of marketing 84 (2020) 4, pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
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Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops
Habann, Frank; Zerres, Christopher; Zaworski, Lukas - In: International journal of internet marketing and … 12 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011918362
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Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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The intersection of hedonic and utilitarian values on integrated-social media retailers
Sagala, Gaffar Hafiz; Sumiyana - In: International journal of business information systems : … 33 (2020) 4, pp. 505-530
Persistent link: https://www.econbiz.de/10012199481
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Examining the effect of flow experience on online purchase : a novel approach to the flow theory based on hedonic and utilitarian value
Ozkara, Behcet Yalin; Ozmen, Mujdat; Kim, Jong Woo - In: Journal of retailing and consumer services 37 (2017), pp. 119-131
Persistent link: https://www.econbiz.de/10011729733