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~subject:"Online retailing"
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Online retailing
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Brand management
17,731
Markenführung
17,318
Werbung
13,887
Online-Marketing
13,231
Internet marketing
13,115
Theorie
11,766
Theory
11,557
Advertising
11,360
Brand image
11,224
Markenimage
11,112
Relationship marketing
10,610
Beziehungsmarketing
10,568
Markenartikel
9,285
Social Web
9,083
Social web
9,074
Brand
8,246
Werbewirkung
8,028
Advertising effects
7,801
USA
6,996
Deutschland
6,993
United States
6,581
Online-Handel
6,438
Customer satisfaction
6,135
Germany
5,967
Kundenzufriedenheit
5,953
Electronic Commerce
5,122
Marketingmanagement
5,005
Marketing management
4,964
E-commerce
4,857
Einzelhandel
4,711
Service quality
4,642
Retail trade
4,622
Dienstleistungsqualität
4,588
Marketing
4,346
Experiment
3,797
Viral marketing
3,663
Virales Marketing
3,661
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3,110
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1,389
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5,079
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1,342
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3
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English
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German
230
French
7
Russian
4
Polish
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Usman, Osly
19
Law, Chun Hung Roberts
16
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
14
Dennis, Charles
13
Benbasat, Izak
12
Breugelmans, Els
12
Cebollada, Javier
12
Rabinovich, Elliot
12
Tan, Yong
12
Ba, Sulin
11
Baier, Daniel
11
Bauer, Hans H.
11
Chung, Namho
11
Dwivedi, Yogesh Kumar
11
Ghose, Anindya
11
Kim, Minjeong
11
Kollmann, Tobias
11
Liu, Yong
11
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
10
Jin, Ginger Zhe
10
Khare, Arpita
10
Köster, Mats
10
Lambrecht, Anja
10
Laroche, Michel
10
McManus, Brian
10
Paul, Justin
10
Pavlou, Paul A.
10
Viswanathan, Siva
10
Akram, Umair
9
Arce-Urriza, Marta
9
Bhatnagar, Amit
9
Campo, Katia
9
Choi, Jeonghye
9
Elfenbein, Daniel W.
9
Hackl, Franz
9
Lennon, Sharron J.
9
Prashar, Sanjeev
9
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National Bureau of Economic Research
18
Springer Fachmedien Wiesbaden
10
OECD
7
RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
Nomos Verlagsgesellschaft
1
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Published in...
All
Journal of retailing and consumer services
343
Journal of business research : JBR
177
International journal of electronic marketing and retailing : IJEMR
100
Electronic commerce research
93
Journal of internet commerce
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Information systems research : ISR
68
International journal of internet marketing and advertising : IJIMA
64
Journal of retailing
59
International journal of hospitality management
56
International journal of retail & distribution management
55
Journal of management information systems : JMIS
53
The international review of retail, distribution and consumer research
53
Journal of electronic commerce research : JECR
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Cogent business & management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of retail and distribution management
46
International journal of consumer studies
45
Asia Pacific journal of marketing and logistics
44
International journal of electronic commerce : IJEC
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of business information systems : IJBIS
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Psychology & marketing
37
Technological forecasting & social change : an international journal
35
Journal of fashion marketing and management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Electronic commerce research and applications
29
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
International journal of electronic business : IJEB
24
Electronic markets : the international journal on networked business
23
European journal of operational research : EJOR
23
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
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Source
All
ECONIS (ZBW)
6,422
Other ZBW resources
2
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1
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1
Advertising
Viewability in Online Branding Campaigns
Bounie, David
-
2017
technologies to measure the viewability of
advertising
campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online
advertising
…
Persistent link: https://www.econbiz.de/10012956175
Saved in:
2
Does online ideal self-matter? : consumer perceptions of online
brand
advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
3
Suspicious online product reviews : an empirical analysis of
brand
and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
5
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
6
Impact of
advertising
in creating
brand
equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
7
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
8
How to generate customer and firm benefits through online game product and
brand
community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
9
The online framing effect : the moderating role of warning,
brand
familiarity, and product type
Chen, Yi-Fen
;
Chang, Shi-Han
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011556563
Saved in:
10
Effects of offline ad content on online
brand
search : insights from super bowl
advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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