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~subject:"Online retailing"
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Online retailing
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Social Web
20,859
Social web
20,828
Panel
19,021
Panel study
18,062
Theorie
14,091
Werbung
13,910
Theory
13,750
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,383
Relationship marketing
10,627
Beziehungsmarketing
10,584
Brand management
9,251
Markenführung
9,186
Deutschland
8,353
Schätzung
8,147
Werbewirkung
8,042
Estimation
7,874
Advertising effects
7,815
USA
7,744
Brand image
7,476
Markenimage
7,446
Germany
7,351
United States
7,306
Online-Handel
6,748
Customer satisfaction
6,042
Electronic Commerce
5,943
Kundenzufriedenheit
5,868
E-commerce
5,666
Markenartikel
4,857
Brand
4,788
Service quality
4,672
Dienstleistungsqualität
4,620
Einzelhandel
4,472
Retail trade
4,405
Marketingmanagement
4,387
Marketing management
4,350
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Usman, Osly
19
Law, Chun Hung Roberts
18
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
14
Dennis, Charles
13
Pavlou, Paul A.
13
Tan, Yong
13
Benbasat, Izak
12
Dwivedi, Yogesh Kumar
12
Rabinovich, Elliot
12
Ba, Sulin
11
Baier, Daniel
11
Bauer, Hans H.
11
Breugelmans, Els
11
Chung, Namho
11
Ghose, Anindya
11
Kim, Minjeong
11
Kollmann, Tobias
11
Liu, Yong
11
Forsythe, Sandra
10
Khare, Arpita
10
Lambrecht, Anja
10
Laroche, Michel
10
McManus, Brian
10
Paul, Justin
10
Schramm-Klein, Hanna
10
Verhagen, Tibert
10
Viswanathan, Siva
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Elfenbein, Daniel W.
9
Hackl, Franz
9
Hajli, Nick
9
Hong, Yili
9
Jin, Ginger Zhe
9
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OECD
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RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Dgroup
2
Edward Elgar Publishing
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
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Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
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Deutscher Fachverlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
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Journal of retailing and consumer services
359
Journal of business research : JBR
178
Electronic commerce research
102
International journal of electronic marketing and retailing : IJEMR
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of internet commerce
91
Information systems research : ISR
73
International journal of internet marketing and advertising : IJIMA
65
International journal of hospitality management
59
International journal of retail & distribution management
55
Journal of management information systems : JMIS
55
Journal of retailing
55
Journal of electronic commerce research : JECR
54
The international review of retail, distribution and consumer research
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Cogent business & management
51
International journal of electronic commerce : IJEC
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Asia Pacific journal of marketing and logistics
46
International journal of retail and distribution management
46
International journal of business information systems : IJBIS
45
International journal of consumer studies
45
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
Psychology & marketing
37
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of fashion marketing and management
31
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Electronic markets : the international journal on networked business
25
International journal of contemporary hospitality management
25
International journal of electronic business : IJEB
25
Marketing intelligence & planning
25
Electronic markets : EM ; the international journal of electronic commerce and business media
24
European journal of operational research : EJOR
24
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ECONIS (ZBW)
6,732
Other ZBW resources
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1
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Effects of offline ad content on online brand search : insights from super bowl
advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
5
Exploring the anteceding impact of personalised social media
advertising
on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
6
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
7
Advertising
Viewability in Online Branding Campaigns
Bounie, David
-
2017
technologies to measure the viewability of
advertising
campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online
advertising
…
Persistent link: https://www.econbiz.de/10012956175
Saved in:
8
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
9
Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta
;
Udita, Kulkarni
- In:
Analele Universitătii Dunărea de Jos Galaţi
26
(
2020
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
Saved in:
10
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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