Since the mid-1990s, due to the worldwide spread of the internet, the new frontier of E-commerce has evolved from narrowly defined E-commerce to M-commerce and T-commerce. T-commerce can be defined as follows: customers using Interactive DTV (iDTV) and telecontrollers to make inquiries, orders,...

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive...