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Creating online brand personality : the role of personal difference

Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10009754903

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

intentionality and reliability of brand trust. This research also illustrated that intentionality and reliability have a significant …

Persistent link: https://www.econbiz.de/10014420521

The impact of comparative affective states on online brand perceptions : a five-country study

Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454

Persistent link: https://www.econbiz.de/10011342712

Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

Decomposing the effects of online customer reviews on brand, price, and product attributes

Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10011490792

Online behaviour of luxury fashion brand advocates

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

Persistent link: https://www.econbiz.de/10011502872

The online framing effect : the moderating role of warning, brand familiarity, and product type

Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011556563

How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629

Persistent link: https://www.econbiz.de/10010388516

Influence on consumer attitude toward online brand community on revisit intention and brand trust

Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589

Persistent link: https://www.econbiz.de/10010388522

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175

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