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The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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Consumers' concerns with how they are researched online
Moraes, Caroline - In: Business & professional ethics journal 36 (2017) 1, pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
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An examination of consumer browsing behaviors
Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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Zukunftsperspektiven der Shopper-Marktforschung : wie Internet und Smartphones das Kaufverhalten und damit auch die Forschung verändern
Ott, Cirk Sören - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 253-267). 2015
Persistent link: https://www.econbiz.de/10011280751
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Digital natives : the engagement experience to online protection
Recalde, Monica; Gutiérrez-García, Elena - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011748480
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Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu; Srivastava, Ankur; Gupta, Ritu - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina; Inman, J. Jeffrey; Maurer, Jim; … - 2014
Persistent link: https://www.econbiz.de/10010424898
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do; Suarez, Maribel; Campos, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
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Status of business model and electronic markets research : an interview with Hubert Österle
Alt, Rainer; Österle, Hubert - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 251-253
Persistent link: https://www.econbiz.de/10010459095