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~subject:"Online retailing"
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Online retailing
Consumer behaviour
376
Konsumentenverhalten
375
social influence
342
Social influence
300
Social Web
244
Social web
244
Online-Marketing
193
Internet marketing
191
Soziale Beziehungen
184
Social relations
180
Influencer marketing
148
influencer marketing
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Marketing management
82
Marketingmanagement
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Viral marketing
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Virales Marketing
80
Social network
74
Soziales Netzwerk
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Experiment
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Advertising effects
63
Werbewirkung
63
Brand management
60
Innovation adoption
60
Markenführung
60
Innovationsakzeptanz
59
Social Influence
56
Beziehungsmarketing
50
Relationship marketing
50
Social media
50
Vertrauen
47
Confidence
46
Advertising
41
social media
41
Werbung
39
Brand image
37
Markenimage
37
Marketing
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Influencer
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Online-Handel
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Akdoğan, Kutay
1
Ali, Raza
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Balakrishnan, Janarthanan
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Batth, Kulvinder Kaur
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Berrada, Abdelouahab Mekki
1
Beyari, Hasan
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Bonn, Mark Andrew
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Burki, Umar
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Cabeza-Ramírez, L. Javier
1
Cadieux, Jean
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Chang, Wanching
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Chao, Ren-Fang
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Charalambides, Laetitia
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Chen, Ja-Shen
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Cho, Meehee
1
Chou, Nicole Pei-yu
1
Cruz, Poliano Bastos da
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Dahlstrom, Robert
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De Cicco, Roberta
1
Demarque, Christophe
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Dwivedi, Yogesh Kumar
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Elmashhara, Maher Georges
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Janupiboon, Thanyamai P.
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Jin, Seunga Venus
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Journal of business research : JBR
3
Journal of marketing
2
Journal of retailing and consumer services
2
Discussion papers of the Max Planck Institute for Research on Collective Goods
1
European journal of operational research : EJOR
1
European management journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of electronic business
1
International journal of innovation and technology management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
International journal of technology for business (IJTB)
1
Journal of advances in management research : JAMR
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of management research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Psychology & marketing
1
Review of managerial science : RMS
1
Service business
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
36
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1
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
2
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
3
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
Saved in:
4
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM
Khan, Ariba
;
Khan, Zebran
;
Nabi, Mohammed Kamalun
- In:
Journal of advances in management research : JAMR
21
(
2024
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10014632678
Saved in:
9
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
10
Consumer characteristics, social influence, and system factors on online group-buying repurchasing intention
Wang, Edward Shih-tse
;
Chou, Nicole Pei-yu
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10010378746
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