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Consumer socialization process : the role of age in children's online shopping behavior

Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47

Persistent link: https://www.econbiz.de/10011628984

The effects of e-commerce on franchising : practical implications and models

Kremez, Zhanna; Frazer, Lorelle; Thaichon, Park - In: Australasian marketing journal 27 (2019) 3, pp. 158-168

Persistent link: https://www.econbiz.de/10012110326

Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

Persistent link: https://www.econbiz.de/10011963025

Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing

Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021

Persistent link: https://www.econbiz.de/10012318787

Online retailing and relationship marketing : the current landscape and future developments

Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021

Persistent link: https://www.econbiz.de/10012318955

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

Moving from multi-channel to omni-channel retailing : special issue introduction

Thaichon, Park; Phau, Ian; Weaven, Scott - In: Journal of retailing and consumer services 65 (2022), pp. 1-3

Persistent link: https://www.econbiz.de/10013169698

The dark and bright side of online consumer behavior : editorial

Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449

Persistent link: https://www.econbiz.de/10013275500

Special issue: the dark and bright side of online consumer behaviour

Thaichon, Park (ed.); Cheah, Jun-Hwa (ed.); Ting, Hiram (ed.) - 2022

Persistent link: https://www.econbiz.de/10013275517

What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives

Srivastava, Abhinav; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 687-725

Persistent link: https://www.econbiz.de/10014285875