//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital advertising in the age...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online retailing
Social Web
20,593
Social web
20,562
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Advertising
11,324
Consumer behaviour
10,298
Konsumentenverhalten
10,183
Viral marketing
4,875
Virales Marketing
4,855
Werbewirkung
4,845
Advertising effects
4,775
Electronic Commerce
3,379
E-commerce
3,179
Relationship marketing
3,078
Beziehungsmarketing
3,073
Brand management
3,060
Markenführung
3,041
Online-Handel
2,899
Soziales Netzwerk
2,532
Internet
2,490
Social network
2,349
Theorie
2,092
Theory
2,049
Deutschland
2,047
Marketingmanagement
2,041
Marketing management
2,011
USA
1,986
Marketing
1,894
Markenimage
1,880
Brand image
1,873
United States
1,815
Social media
1,767
Digitalisierung
1,733
social media
1,702
Digitization
1,672
Germany
1,558
advertising
1,406
Öffentlichkeitsarbeit
1,172
more ...
less ...
Online availability
All
Undetermined
1,576
Free
529
Type of publication
All
Article
2,320
Book / Working Paper
575
Type of publication (narrower categories)
All
Article in journal
2,158
Aufsatz in Zeitschrift
2,158
Aufsatz im Buch
152
Book section
152
Graue Literatur
81
Non-commercial literature
81
Arbeitspapier
64
Working Paper
64
Hochschulschrift
34
Aufsatzsammlung
33
Conference paper
32
Konferenzbeitrag
32
Collection of articles of several authors
28
Sammelwerk
28
Case study
16
Fallstudie
16
Thesis
15
Lehrbuch
14
Collection of articles written by one author
10
Sammlung
10
Textbook
8
Handbook
7
Handbuch
7
Konferenzschrift
5
Amtsdruckschrift
2
Bibliografie
2
Glossar enthalten
2
Glossary included
2
Government document
2
Guidebook
2
Ratgeber
2
Amtliche Publikation
1
Biografie
1
Einführung
1
Festschrift
1
Market information
1
Marktinformation
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
more ...
less ...
Language
All
English
2,793
German
98
Russian
3
French
2
Slovak
1
Author
All
Law, Chun Hung Roberts
17
Kollmann, Tobias
11
Tan, Yong
10
Lambrecht, Anja
9
Akram, Umair
8
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hajli, Nick
8
Pavlou, Paul A.
8
Holsing, Christian
7
Kim, Jong Min
7
Qiu, Liangfei
7
Benbasat, Izak
6
Chen, Jianqing
6
Dennis, Charles
6
Duan, Wenjing
6
Duch-Brown, Néstor
6
Filieri, Raffaele
6
Li, Hengyun
6
Liang, Sai
6
Loginova, Oksana
6
Mayzlin, Dina
6
Olbrich, Rainer
6
Raghunathan, Srinivasan
6
Turban, Efraim
6
Viswanathan, Siva
6
Ye, Qiang
6
Ba, Sulin
5
Barrio-García, Salvador del
5
Choi, Jeonghye
5
Chong, Alain Yee Loong
5
Fan, Weiguo
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Holland, Heinrich
5
Hong, Yili
5
Jeon, Seongmin
5
Kumar, Vikas
5
Laroche, Michel
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
OECD
3
Springer Gabler <Firma>
3
Dgroup
2
IGI Global
2
National Bureau of Economic Research
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Berliner Wissenschafts-Verlag
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Friedrich-Schiller-Universität Jena
1
International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
Nomos Verlagsgesellschaft
1
Philipps-Universität Marburg
1
RWTH Aachen
1
Redline Verlag
1
Rheinwerk Verlag
1
Russland / Ministerstvo nauki i vysšego obrazovanija
1
Simmons & Simmons <London>
1
Technische Universität Braunschweig
1
UNCTAD
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Regensburg / ibi research
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
111
Journal of business research : JBR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
49
Journal of management information systems : JMIS
45
International journal of internet marketing and advertising : IJIMA
42
Electronic commerce research
41
International journal of hospitality management
41
International journal of electronic marketing and retailing : IJEMR
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of internet commerce
30
Technological forecasting & social change : an international journal
30
Journal of electronic commerce research : JECR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
International journal of electronic commerce : IJEC
25
International journal of business information systems : IJBIS
22
International journal of contemporary hospitality management
21
Tourism management : research, policies, practice
21
Electronic markets : EM ; the international journal of electronic commerce and business media
19
Journal of hospitality marketing & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of retailing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Electronic commerce research and applications
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of marketing
15
International journal of networking and virtual organisations : IJNVO
14
Journal of marketing research
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
International journal of consumer studies
13
Journal of organizational computing and electronic commerce
13
International journal of electronic business
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
International journal of retail and distribution management
12
International journal of technology marketing : IJTMkt
12
Journal of marketing communications
12
more ...
less ...
Source
All
ECONIS (ZBW)
2,895
Showing
1
-
10
of
2,895
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
2
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
3
Online reputation systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
Saved in:
4
Fraud detection in online consumer reviews
Hu, Nan
;
Liu, Ling
;
Sambamurthy, Vallabh
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
3
,
pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
Saved in:
5
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
6
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
7
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
8
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
9
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
10
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->