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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen; Haan, Evert de - In: Improving decision making in real-time bidding, (pp. 51-84). 2018
Persistent link: https://www.econbiz.de/10012267668
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Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta; Udita, Kulkarni - In: Analele Universităţii Dunărea de Jos Galaţi / 1 26 (2020) 2, pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
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Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia; Kim, Wonkyung; Joo, Eunsin; Lynch, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
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Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting
Shi, Zhuomin; Zhang, Caiyun; Wu, Liangyu - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1274-1300
Persistent link: https://www.econbiz.de/10012395655
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Online behavioral advertising : an integrative review
Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Mohan, Geetha - In: International journal of internet marketing and … 14 (2020) 4, pp. 417-432
Persistent link: https://www.econbiz.de/10012512670
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The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian; Kanjanamekanant, Kritsapas - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10012494918