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~subject:"Online-Handel"
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Online-Handel
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
10,288
Theory
10,110
Beziehungsmarketing
8,825
Relationship marketing
8,812
Markenführung
7,427
Brand management
7,423
Markenimage
6,550
Brand image
6,526
Online retailing
5,425
Customer satisfaction
5,393
Kundenzufriedenheit
5,387
USA
5,040
United States
4,832
Social Web
4,580
Social web
4,578
Online-Marketing
4,407
Internet marketing
4,381
Dienstleistungsqualität
4,286
Service quality
4,283
Brand
4,258
Markenartikel
4,253
Deutschland
4,236
Einzelhandel
4,223
Retail trade
4,135
Germany
3,893
Werbewirkung
3,634
Lizenz
3,632
Advertising effects
3,594
Verbraucherverhalten
3,564
Electronic Commerce
3,547
Licence
3,446
E-commerce
3,437
Experiment
3,343
Emotion
3,151
Werbung
3,010
Advertising
2,959
Preismanagement
2,869
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Usman, Osly
19
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
13
Breugelmans, Els
12
Hackl, Franz
12
Law, Chun Hung Roberts
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Bauer, Hans H.
11
Benbasat, Izak
11
Chung, Namho
11
Dennis, Charles
11
Baier, Daniel
10
Forsythe, Sandra
10
Khare, Arpita
10
Kim, Minjeong
10
Laroche, Michel
10
McManus, Brian
10
Akram, Umair
9
Ba, Sulin
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Köster, Mats
9
Liu, Yong
9
Pavlou, Paul A.
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Tan, Yong
9
Tandon, Urvashi
9
Xu, Xun
9
Dulleck, Uwe
8
Ghose, Anindya
8
Jin, Ginger Zhe
8
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National Bureau of Economic Research
16
RWTH Aachen
7
OECD
6
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
IGI Global
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
Leibniz-Institut für Wirtschaftsforschung Halle
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Peter Lang GmbH
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Hochschule Berlin
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Steinbeis-Stiftung für Wirtschaftsförderung
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Technische Universität Dresden
1
Valdani Vicari & Associati
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
WIK-Consult GmbH <Honnef>
1
Österreichisches Institut für Wirtschaftsforschung
1
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Journal of retailing and consumer services
337
Journal of business research : JBR
171
Journal of internet commerce
85
International journal of electronic marketing and retailing : IJEMR
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
Cogent business & management
51
International journal of internet marketing and advertising : IJIMA
51
The international review of retail, distribution and consumer research
51
Journal of electronic commerce research : JECR
47
Journal of retailing
47
International journal of consumer studies
45
International journal of retail and distribution management
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Asia Pacific journal of marketing and logistics
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
30
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
21
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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Source
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ECONIS (ZBW)
5,425
EconStor
10
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
2
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
3
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Saved in:
6
The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita
;
Rohman, Fatchur
;
Sri Palupi …
-
2022
Persistent link: https://www.econbiz.de/10013494053
Saved in:
7
Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy
;
Nguyen Thi Lien Huong
;
My, Dang Pham Y.
- In:
VNU journal of economics and business
2
(
2022
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
Saved in:
8
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
9
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
10
Online airline ticket purchasing : influence of online sales promotion type and Internet experience
Crespo-Almendros, E.
;
Barrio-García, S. Del
- In:
Journal of air transport management
53
(
2016
),
pp. 23-34
Persistent link: https://www.econbiz.de/10011546089
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