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~subject:"Online-Handel"
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Factors affecting advertising...
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Online-Handel
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Social Web
20,181
Social web
20,147
Soziales Netzwerk
16,335
Social network
15,386
Theorie
15,261
Theory
14,951
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Beziehungsmarketing
10,413
Relationship marketing
10,400
Advertising
10,327
Markenführung
8,841
Brand management
8,826
Werbewirkung
7,884
Advertising effects
7,659
USA
7,523
Markenimage
7,190
United States
7,148
Brand image
7,135
Deutschland
6,717
Online retailing
6,435
Customer satisfaction
5,860
Kundenzufriedenheit
5,860
Germany
5,851
Electronic Commerce
5,790
E-commerce
5,508
Credibility
5,455
Glaubwürdigkeit
5,200
Markenartikel
4,705
Dienstleistungsqualität
4,668
Service quality
4,667
Brand
4,620
Unternehmensnetzwerk
4,563
Business network
4,556
Einzelhandel
4,385
Retail trade
4,276
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Online availability
All
Undetermined
3,022
Free
1,408
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Article
5,032
Book / Working Paper
1,415
Journal
4
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Article in journal
4,654
Aufsatz in Zeitschrift
4,654
Aufsatz im Buch
356
Book section
356
Graue Literatur
269
Non-commercial literature
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216
Arbeitspapier
206
Hochschulschrift
112
Thesis
64
Conference paper
62
Konferenzbeitrag
62
Collection of articles of several authors
53
Sammelwerk
53
Aufsatzsammlung
48
Case study
22
Fallstudie
22
Collection of articles written by one author
20
Sammlung
20
Amtsdruckschrift
15
Government document
15
Lehrbuch
14
Handbook
9
Handbuch
9
Textbook
8
Guidebook
4
Konferenzschrift
4
Ratgeber
4
Reprint
4
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3
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2
Bibliografie
2
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2
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English
6,179
German
254
French
8
Russian
6
Polish
3
Slovak
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Serbian
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Author
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Usman, Osly
19
Law, Chun Hung Roberts
17
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
14
Dennis, Charles
13
Pavlou, Paul A.
13
Tan, Yong
13
Benbasat, Izak
12
Dwivedi, Yogesh Kumar
12
Hackl, Franz
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Ba, Sulin
11
Baier, Daniel
11
Bauer, Hans H.
11
Breugelmans, Els
11
Chung, Namho
11
Kim, Minjeong
11
Kollmann, Tobias
11
Liu, Yong
11
Forsythe, Sandra
10
Ghose, Anindya
10
Khare, Arpita
10
Laroche, Michel
10
McManus, Brian
10
Schramm-Klein, Hanna
10
Verhagen, Tibert
10
Viswanathan, Siva
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Elfenbein, Daniel W.
9
Hajli, Nick
9
Hong, Yili
9
Jin, Ginger Zhe
9
Köster, Mats
9
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National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
9
OECD
7
RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Dgroup
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Kolegium Nauk o Przedsie̜biorstwie <Warschau>
1
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Published in...
All
Journal of retailing and consumer services
347
Journal of business research : JBR
180
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of electronic marketing and retailing : IJEMR
89
Electronic commerce research
88
Journal of internet commerce
87
Information systems research : ISR
71
International journal of internet marketing and advertising : IJIMA
57
International journal of retail & distribution management
55
Journal of electronic commerce research : JECR
55
Journal of management information systems : JMIS
52
The international review of retail, distribution and consumer research
52
Cogent business & management
51
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of retailing
50
International journal of electronic commerce : IJEC
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of hospitality management
48
International journal of business information systems : IJBIS
47
International journal of retail and distribution management
46
Asia Pacific journal of marketing and logistics
45
International journal of consumer studies
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
Psychology & marketing
37
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
28
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Electronic markets : the international journal on networked business
25
International journal of contemporary hospitality management
25
Electronic markets : EM ; the international journal of electronic commerce and business media
24
European journal of operational research : EJOR
23
International journal of electronic business
23
International journal of electronic business : IJEB
23
Journal of hospitality marketing & management
23
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Source
All
ECONIS (ZBW)
6,435
EconStor
13
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
2
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
3
Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack
;
Puris Sornsaruht
- In:
European research studies
22
(
2019
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10012286120
Saved in:
4
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Exploring the anteceding impact of personalised social media
advertising
on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
7
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
8
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
9
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
10
Advertising
Viewability in Online Branding Campaigns
Bounie, David
-
2017
technologies to measure the viewability of
advertising
campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online
advertising
…
Persistent link: https://www.econbiz.de/10012956175
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