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~subject:"Online-Handel"
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Online-Handel
Werbung
13,737
Online-Marketing
12,856
Internet marketing
12,633
Advertising
10,321
Konsumentenverhalten
7,922
Consumer behaviour
7,900
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7,880
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7,655
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4,565
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4,557
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3,444
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3,275
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2,678
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2,666
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2,481
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2,304
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2,142
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1,931
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1,915
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1,913
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1,888
Marketing management
1,852
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1,830
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1,828
United States
1,779
Markenimage
1,750
Brand image
1,721
Internet
1,680
Marketing
1,639
Germany
1,629
advertising
1,372
Digitalisierung
1,159
Digitization
1,115
Markenartikel
1,060
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1,022
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7
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7
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7
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7
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5
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Journal of retailing and consumer services
85
Journal of business research : JBR
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Information systems research : ISR
38
Journal of management information systems : JMIS
34
Electronic commerce research
32
International journal of internet marketing and advertising : IJIMA
32
International journal of hospitality management
30
International journal of electronic marketing and retailing : IJEMR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of internet commerce
23
Technological forecasting & social change : an international journal
22
Journal of electronic commerce research : JECR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Tourism management : research, policies, practice
19
Transportation research / E : an international journal
19
International journal of production economics
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of electronic commerce : IJEC
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of contemporary hospitality management
15
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
European journal of operational research : EJOR
14
International journal of business information systems : IJBIS
14
Management information systems : mis quarterly
14
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing
12
Journal of marketing communications
12
Journal of organizational computing and electronic commerce
12
Electronic markets : the international journal on networked business
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of retail and distribution management
11
Springer eBook Collection
11
Discussion papers / CEPR
10
Electronic commerce research and applications
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ECONIS (ZBW)
2,481
EconStor
7
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1
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1
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
Platform manipulation in online retail marketplace with sponsored
advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
4
An empirical analysis of seller
advertising
strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
5
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
6
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
Saved in:
7
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
8
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog Andrew
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
9
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Optimal
advertising
decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem
;
Makui, Ahmad
- In:
International transactions in operational research : …
21
(
2014
)
5
,
pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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