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essentials
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quick Guide
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mitp Business
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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1
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
Online market research : cost-effective searching of the Internet and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
3
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
4
Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
5
Forecasting and market analysis techniques : a practical approach
Kress, George J.
-
1994
Persistent link: https://www.econbiz.de/10000347327
Saved in:
6
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
7
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Oxford : Oxford University Press
;
anfangs: Chicago, …
;
…
-
1.1974/75 -
Persistent link: https://www.econbiz.de/10000353577
Saved in:
9
Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J.
-
1993
Persistent link: https://www.econbiz.de/10000856009
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
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