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Teach students to communicate a brand story with transmedia storytelling

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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …

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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue

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Analyzing media types and content orientations in Facebook for global brands

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Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts

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Comparing blogs with print ads for corporate branding : the role of source credibility

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Brand personality usage in crisis communication in Facebook

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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing

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