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Location-based mobile advertisements and gender targeting

Banerjee, Syagnik; Dholakia, Ruby R. - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 198-214

Persistent link: https://www.econbiz.de/10009666646

Global e-commerce and online marketing : watching the evolution

Dholakia, Nikhilesh (contributor); … - 2002

Persistent link: https://www.econbiz.de/10001535293

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418

Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships

Duan, Jingyi; Dholakia, Ruby R. - In: The journal of consumer marketing 34 (2017) 5, pp. 404-413

Persistent link: https://www.econbiz.de/10011782924

Location Based Mobile Advertisements and Gender Targeting

Banerjee, Syagnik (Sy); Dholakia, Ruby Roy - 2012

Purpose: The purpose of this study was to examine the differential effects of Location Based mobile advertisements on men and women in work leisure situations. Design/methodology/approach: The study conducted was in a scenario based experimental design in the 2X2X2 ANOVA format. Independent...

Persistent link: https://www.econbiz.de/10014166361

Mobile Advertising : Does Location Based Advertising Work?

Banerjee, Syagnik (Sy); Dholakia, Ruby Roy - 2012

Location-based advertising (LBS) through mobile phones aims to remove geographical and information barriers between consumers and marketplace offerings by reaching shoppers when they are proximate to advertisers’ locations. Though such contextual advertising seems convenient, it may also be...

Persistent link: https://www.econbiz.de/10014166366