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Online-Marketing
Advertising
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Okazaki, Shintaro
16
Campo, Sara
2
Hirose, Morikazu
2
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1
Bušljeta Banks, Ivana
1
Díaz-Martín, Ana M.
1
Katsukura, Akihiro
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Li, Hairong
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Menéndez, Héctor D.
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Journal of business research : JBR
3
Breaking new ground in theory and practice
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
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1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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1
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
2
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
3
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
4
Fundamentals of mobile marketing : theories and practices
Okazaki, Shintaro
-
2012
Persistent link: https://www.econbiz.de/10009625725
Saved in:
5
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
6
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
7
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
8
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
Saved in:
9
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
10
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
1
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