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Online-Marketing
Brand management
17,500
Markenführung
17,086
Marktforschung
12,268
Consumer behaviour
9,323
Konsumentenverhalten
9,229
Markenimage
7,200
Brand image
7,111
Market research
6,832
Markenartikel
5,440
Brand
5,355
Marketing theory
3,221
Relationship marketing
3,163
Beziehungsmarketing
3,139
Marketingtheorie
3,073
Theorie
3,012
Theory
2,987
Marketing
2,658
Deutschland
2,619
Marketingmanagement
2,534
Marketing management
2,514
Germany
2,228
Markenpolitik
2,195
Social Web
1,967
Social web
1,964
Internet marketing
1,724
USA
1,451
United States
1,369
Werbewirkung
1,312
Advertising effects
1,297
Werbung
1,048
Advertising
918
Vereinigte Staaten
914
Luxury goods
886
Luxusgüter
884
Einzelhandel
865
International marketing
831
Internationales Marketing
830
Customer satisfaction
811
Neuroeconomics
801
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220
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Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Burmann, Christoph
6
Khan, Imran
6
Kreutzer, Ralf T.
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kunkel, Thilo
5
Michaelidou, Nina
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Teichmann, Julia
5
Tuten, Tracy L.
5
Ashraf, Sarfraz
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Deng, Qi
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Fernandes, Teresa
4
Gensler, Sonja
4
Harrigan, Paul
4
Ibrahim, Blend
4
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Springer Fachmedien Wiesbaden
17
American Marketing Association
8
Information Resources Management Association
6
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
EBS Business School
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
Verlag Dr. Kovač
1
White Bullet Solutions Limited
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
ibidem-Verlag
1
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Journal of business research : JBR
86
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
SpringerLink / Bücher
21
Journal of advertising research
17
Journal of internet commerce
17
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of marketing management : MM
14
Tourism management : research, policies, practice
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing
13
Springer eBook Collection
13
Innovatives Markenmanagement
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
Psychology & marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Research
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
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ECONIS (ZBW)
1,745
EconStor
6
RePEc
1
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Online surveys vs. online observations : a comparative analysis of online research methods and their impact on brand management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand : die Strategiequelle ; Zeitschrift für …
(
2014
)
2
,
pp. 49-56
Das Internet hält auch für die
Marktforschung
eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010380722
Saved in:
3
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
4
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
5
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
Saved in:
6
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
7
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
8
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand
(
2014
)
2/2014
,
pp. 49-56
Das Internet hält auch für die
Marktforschung
eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
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