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Werbewirkungsmessung im Intern...
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Online-Marketing
Marketing
29,170
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23,527
Economics
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20,576
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15,977
Theorie
9,849
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marketing
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Wilbur, Kenneth C.
18
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17
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16
Kollmann, Tobias
16
Lammenett, Erwin
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Dwivedi, Yogesh Kumar
15
Sayedi, Amin
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Goldfarb, Avi
14
Jerath, Kinshuk
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Decarolis, Francesco
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Lewis, Randall A.
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Sahni, Navdeep S.
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Fritz, Wolfgang
11
Russo, Antonio
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Kreutzer, Ralf T.
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Skiera, Bernd
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D'Annunzio, Anna
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Dennis, Charles
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Fogel, Joshua
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Jansen, Bernard J.
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Johnson, Garrett A.
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OECD
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science
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Journal of business research : JBR
101
International journal of internet marketing and advertising : IJIMA
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of advertising : the review of marketing communications
76
Journal of retailing and consumer services
74
Journal of advertising research
63
Journal of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic marketing and retailing : IJEMR
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of promotion management : innovations in planning and applied research
44
International journal of advertising : the quarterly review of marketing communications
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
SpringerLink / Bücher
41
Journal of internet commerce
39
Journal of management information systems : JMIS
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Information systems research : ISR
33
International journal of hospitality management
31
Electronic commerce research
29
Journal of marketing research : JMR
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of electronic commerce : IJEC
25
Journal of promotion management : JPM
25
Springer eBook Collection
25
International journal of business information systems : IJBIS
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of electronic commerce research : JECR
22
Journal of travel and tourism marketing
21
Technological forecasting & social change : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
Psychology & marketing
20
International journal of technology marketing : IJTMkt
19
Marketing intelligence & planning
19
Journal of marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Electronic commerce research and applications
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
17
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ECONIS (ZBW)
4,933
USB Cologne (EcoSocSci)
24
EconStor
8
OLC EcoSci
2
RePEc
1
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1
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449552
Saved in:
2
Mehr Erfolg durch Web Analytics : ein Leitfaden für Marketer und Entscheider
Amthor, Axel
;
Brommund, Thomas
-
2010
Persistent link: https://www.econbiz.de/10003915242
Saved in:
3
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
4
Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Chiu, Yu-Ping
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Saved in:
5
Advertising and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
6
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
7
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
8
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
9
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
10
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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