Similar Search Results

Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices

An, Soontae; Kang, Hannah; Jin, Hyun Seung - In: Journal of promotion management : JPM 24 (2018) 2, pp. 270-291

Persistent link: https://www.econbiz.de/10011875404

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012183069

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott; Du, Shaoyin - 2017

Persistent link: https://www.econbiz.de/10011800486

A welfare analysis of "junk" information and spam filters

Falkinger, Josef - 2008

This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...

Persistent link: https://www.econbiz.de/10010315500

Buy what is advertised on television? : evidence from bans on child-directed food advertising

Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222

Persistent link: https://www.econbiz.de/10010228558

Self-regulation of sexist digital advertising : from ethics to law

Jiménez, David López; Dittmar, Eduardo Carlos; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 709-718

Persistent link: https://www.econbiz.de/10012588906

Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon

An, Soontae; Kang, Hannah - In: International journal of internet marketing and … 16 (2022) 3, pp. 297-316

Persistent link: https://www.econbiz.de/10013256311

Characteristics of social media non-adopters : lessons learned

Arun Kumar Tarofder; S. M. Ferdous Azam; Ali, Azrin - In: The marketing review 18 (2018) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10011961538

Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards

Belanche, Daniel - In: Journal of marketing communications 25 (2019) 7, pp. 685-701

Persistent link: https://www.econbiz.de/10012203358

Examining self-regulation as a potential intervention for moral grandstanding on social networking sites

Bennett, Andrea R.; Grigoropoulou, Nikolitsa - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 313-346

Persistent link: https://www.econbiz.de/10014549762

1
2
3
4
5
6
7
8
Next
Last