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Online-Marketing
Electronic Commerce
23,648
E-commerce
20,672
Online-Handel
5,233
Online retailing
5,232
Internet
5,229
Consumer behaviour
3,556
Konsumentenverhalten
3,456
Internet marketing
2,047
Digitalisierung
1,944
Deutschland
1,892
Digitization
1,799
Social Web
1,794
Social web
1,794
Germany
1,773
Theorie
1,731
Theory
1,727
Relationship marketing
1,676
Beziehungsmarketing
1,661
Welt
1,558
World
1,556
Digitale Plattform
1,523
Digital platform
1,521
Informationstechnik
1,520
Information technology
1,429
Electronic commerce
1,239
Lieferantenmanagement
1,206
Supplier relationship management
1,206
Einzelhandel
1,205
Retail trade
1,159
USA
1,046
United States
1,001
Geschäftsmodell
991
KMU
965
SME
965
Business model
961
Website
896
Vertrauen
875
Confidence
850
Customer satisfaction
816
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864
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395
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Article
1,373
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672
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11
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51
Sammelwerk
51
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Ratgeber
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42
Lehrbuch
37
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30
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27
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24
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24
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18
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12
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4
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3
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2
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202
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Lammenett, Erwin
16
Kollmann, Tobias
14
Fritz, Wolfgang
9
Chaffey, Dave
8
Law, Chun Hung Roberts
8
Dwivedi, Yogesh Kumar
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Einav, Liran
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
Viswanathan, Siva
5
Akram, Umair
4
Bergemann, Dirk
4
Bourreau, Marc
4
Dennis, Charles
4
Duan, Wenjing
4
Duch-Brown, Néstor
4
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Springer Fachmedien Wiesbaden
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IGI Global
8
National Bureau of Economic Research
4
Bundesverband Digitale Wirtschaft
2
NetLibrary, Inc
2
OECD
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Wiley-VCH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
1
MITP Verlags-GmbH & Co. KG
1
Monopolkommission
1
Münsteraner Führungsgespräch <36, 1999, Münster (Westf)>
1
Organisation for Economic Co-operation and Development
1
Philipps-Universität Marburg
1
RWTH Aachen
1
Simmons & Simmons <London>
1
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Published in...
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Journal of retailing and consumer services
41
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
29
SpringerLink / Bücher
22
Information systems research : ISR
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of internet commerce
19
Electronic commerce research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Lehrbuch
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of retail & distribution management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of the Academy of Marketing Science
9
Marketing science
9
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic commerce : IJEC
8
International journal of technology marketing : IJTMkt
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
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Source
All
ECONIS (ZBW)
2,052
USB Cologne (EcoSocSci)
4
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1
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1
Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
2
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
4
Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui
;
Oh, Lih-bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
Saved in:
5
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
6
Supply chian equilibrium among companies with offline and online selling channels
Yu, Yugang
;
Han, Xiaoya
;
Liu, Jie
;
Cheng, Qin
- In:
International journal of production research
53
(
2015
)
21/22
,
pp. 6672-6688
Persistent link: https://www.econbiz.de/10011434500
Saved in:
7
TV's dirty little secret : the negative effect of popular TV on online auction sales
Hinz, Oliver
;
Hill, Shawndra
;
Kim, Ju-Young
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 623-644
Persistent link: https://www.econbiz.de/10011551077
Saved in:
8
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
9
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
10
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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