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The use of web analytics for digital marketing performance measurement
Järvinen, Joel; Karjaluoto, Heikki - In: Industrial marketing management : the international … 50 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
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What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.; Karjaluoto, Heikki - In: Tourism management perspectives : TMP 28 (2018), pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
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Mobile advertising framework : format, location and context
Aslam, Bilal; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 53-74). 2020
Persistent link: https://www.econbiz.de/10012161786
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Industrial branding in the digital age
Lipiäinen, Heini Sisko; Karjaluoto, Heikki - In: The journal of business & industrial marketing 30 (2015) 6, pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
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Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
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Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
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Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; … - In: Journal of nonprofit & public sector marketing 22 (2010) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
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Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003744572
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Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10014425176