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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012106727
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael; Peterson, Robert M. - In: International journal of internet marketing and … 7 (2012) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
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Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
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How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.; Bai, Billy - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
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Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya; Watt, James - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
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I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria; Porter, McDowell; Fuller, Nicole R.; Min, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083