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An exploratory study of nonprofit organisations' use of the internet for communications and fundraising
Shin, Namchul; Chen, Qian - In: International journal of technology, policy and … 16 (2016) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10011607543
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Value proposition and firm performance : segmentation of Polish online companies
Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148
Persistent link: https://www.econbiz.de/10011316430
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Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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Virtual experience on hotel websites : a Web analysis
Grüter, Marcel; Schneider, Vanessa; Myrach, Thomas - In: Information and communication technologies in tourism …, (pp. 400-411). 2013
Persistent link: https://www.econbiz.de/10009755554
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An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny; Fong, Davis Ka Chio; Law, Chun Hung Roberts; … - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
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Personalisierung im Internet : individualisierte Angebote mit collaborative filtering
Runte, Matthias - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429645
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Learning from online ratings
Hui, Xiang; Klein, Tobias J.; Stahl, Konrad - 2024
Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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The lasting effects of social meia trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011557313