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Online-Marketing
Social Web
20,166
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20,132
Konsumentenverhalten
13,490
Consumer behaviour
13,477
Markenimage
10,855
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10,640
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4,763
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4,218
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2,120
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2,118
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2,096
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1,937
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1,815
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1,805
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1,791
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1,756
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1,697
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1,686
Marketing management
1,669
social media
1,628
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1,566
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1,559
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14
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Karjaluoto, Heikki
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10
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9
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9
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9
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4
MITP Verlags-GmbH & Co. KG
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Edward Elgar Publishing
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Springer International Publishing
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Springer-Verlag GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Ernst-Moritz-Arndt-Universität Greifswald
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1
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1
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1
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Journal of business research : JBR
237
International journal of internet marketing and advertising : IJIMA
125
Journal of retailing and consumer services
122
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of advertising : the review of marketing communications
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of hospitality management
68
Journal of marketing communications
68
Tourism management : research, policies, practice
62
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Technological forecasting & social change : an international journal
57
Journal of internet commerce
54
Information systems research : ISR
53
The journal of product & brand management
53
SpringerLink / Bücher
50
Cogent business & management
47
International journal of electronic marketing and retailing : IJEMR
47
Business horizons
45
Journal of management information systems : JMIS
44
Electronic commerce research
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
International journal of technology marketing : IJTMkt
40
Journal of advertising research
39
Springer eBook Collection
37
Psychology & marketing
36
Journal of hospitality marketing & management
35
Marketing intelligence & planning
35
The journal of brand management : an international journal
35
International journal of contemporary hospitality management
34
Journal of electronic commerce research : JECR
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of strategic marketing
32
International journal of business information systems : IJBIS
30
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of marketing management : MM
28
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ECONIS (ZBW)
6,683
USB Cologne (EcoSocSci)
17
EconStor
9
OLC EcoSci
1
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1
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
3
Antecedents to customer engagement : moderating role of media richness of
brand
pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
4
What makes Facebook
brand
posts engaging? : a content analysis of Facebook
brand
post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
5
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
6
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
8
Brand
engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
9
Social eWOM : does it affect the
brand
attitude and purchase intention of brands?
Kudeshia, Chetna
;
Kumar, Amresh
- In:
Management research review
40
(
2017
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
Saved in:
10
Trust and commitment within a virtual
brand
community : the mediating role of
brand
relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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