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Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
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Routledge international handbook of consumer psychology
Jansson-Boyd, Catherine V. (ed.);  … - 2016 - First edition.
Persistent link: https://www.econbiz.de/10013183242
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Routledge international handbook of consumer psychology
Jansson-Boyd, Catherine V. (ed.);  … - 2017 - First edition
Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V … body image / Megan Hurst, Helga Dittmar, Emma Halliwell & Phillippa C. Diedrichs -- Psychology of healthy eating / Lara … & Carolyn Yoon -- Products, branding preferences & sustainability -- Sustainability and consumer psychology / Eda Gurel …
Persistent link: https://www.econbiz.de/10013547357
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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The attraction effect in crowdfunding
Weinmann, Markus; Mishra, Abhay Nath; Kaiser, Lena Franziska - In: Information systems research : ISR 34 (2023) 3, pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
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Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu; Valdimar Sigurdsson - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
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The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya; Lee, Heeseung Andrew; Nam, Kihwan; Oh, … - In: Journal of marketing research 61 (2024) 3, pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
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Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish; Chua, Alton Y. K. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
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Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika; Kalro, Arti D. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
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Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 608-621
Persistent link: https://www.econbiz.de/10011386932