Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … qualitative and quantitative approaches. First, multi-method qualitative study was used to explore the experience of consumption … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed …