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Online-Marketing
Relationship marketing
25,956
Beziehungsmarketing
25,170
Customer satisfaction
15,273
Kundenzufriedenheit
13,618
Consumer behaviour
11,364
Konsumentenverhalten
11,149
Service quality
7,679
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7,461
Brand management
2,745
Markenführung
2,729
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2,579
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2,554
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2,436
Marketingmanagement
2,434
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2,359
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2,359
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2,343
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2,337
Social Web
2,210
Social web
2,210
Brand image
2,114
Markenimage
2,100
Electronic Commerce
2,051
E-commerce
1,985
Online retailing
1,738
Online-Handel
1,738
Internet marketing
1,718
Einzelhandel
1,633
Retail trade
1,630
Customer service
1,627
Kundenservice
1,556
Kundenwert
1,553
Vertrauen
1,551
Confidence
1,549
Customer value
1,540
Customer integration
1,507
Kundenintegration
1,507
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1,412
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1,374
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11
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10
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
8
Ratten, Vanessa
8
Thaichon, Park
8
Rahman, Zillur
7
Rita, Paulo
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Sparks, Beverley
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Bradley, Graham L.
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Fernandes, Teresa
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Li, Hengyun
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
NetLibrary, Inc
1
Universität Mannheim
1
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1
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Journal of business research : JBR
71
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of product & brand management
24
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
18
Marketing intelligence & planning
18
International journal of hospitality management
16
Journal of hospitality marketing & management
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of business information systems : IJBIS
14
Journal of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Tourism management : research, policies, practice
14
Business horizons
13
Cogent business & management
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
International journal of technology marketing : IJTMkt
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of marketing management : MM
10
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of contemporary hospitality management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of electronic commerce : IJEC
8
Journal of electronic commerce research : JECR
8
Journal of global marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
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ECONIS (ZBW)
1,721
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1
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
2
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
3
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
6
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
7
Website adoption for agritourism companies : key features and perceptions of customers
Angioni, Margherita
;
Musso, Fabio
- In:
International journal of applied behavioral economics : …
7
(
2018
)
4
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011941372
Saved in:
8
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
9
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
10
The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
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