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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
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Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises
Istrefi-Jahja, Arta; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 244-255
Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...
Persistent link: https://www.econbiz.de/10013170482
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Brand to E-Brand in Digital Age
Singh, Balgopal - 2014
The role of brands and branding in the new economy that is characterized by digitization and globalization are …
Persistent link: https://www.econbiz.de/10013040278
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Digital future of luxury brands : metaverse, digital fashion, and non-fungible tokens
Joy, Annamma; Zhu, Ying; Peña, Camilo; Brouard, Myriam - In: Strategic change 31 (2022) 3, pp. 337-343
Persistent link: https://www.econbiz.de/10013275780
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Digitale Markenführung : Digital Branding in Zeiten divergierender Märkte
Kilian, Karsten; Kreutzer, Ralf T. - 2022
Dieses Buch zeigt, wie die Digitalisierung die Markenführung verändert, beschleunigt und professionalisiert. Die …
Persistent link: https://www.econbiz.de/10012879136