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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Nutzungsmotivation von Social Media aus Unternehmens- und Kundensicht
Tepohl, Jan; Schrei, Marc-André - 2016
Persistent link: https://www.econbiz.de/10011505921
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10011524154