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The freeloader effect : examining the influence of engagement and attitudes in a virtual fan community
Walker, Matthew; Hodge, Courtney; Bennett, Gregg - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 130-139
Persistent link: https://www.econbiz.de/10011752682
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Facebook as a destination marketing tool : evidence from Italian regional destination management organizations
Mariani, Marcello M.; Di Felice, Marco; Mura, Matteo - In: Tourism management : research, policies, practice 54 (2016), pp. 321-343
Persistent link: https://www.econbiz.de/10011452099
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum
Pich, Christopher; Harvey, John; Guja Armannsdottir; … - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 589-610
Persistent link: https://www.econbiz.de/10011980258
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974