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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
86
Konsumentenverhalten
86
Social Web
35
Social web
35
Internet marketing
34
Innovation adoption
30
Innovationsakzeptanz
30
Artificial intelligence
27
Lieferkette
25
Supply chain
25
Künstliche Intelligenz
24
Electronic Commerce
22
Beziehungsmarketing
20
E-commerce
20
Innovation diffusion
20
Innovationsdiffusion
20
Online retailing
20
Online-Handel
20
Relationship marketing
20
India
19
Bibliometrics
18
Bibliometrie
18
Indien
18
Innovation
17
Brand management
15
Informationstechnik
15
Markenführung
15
Mobile Business
15
Mobile business
15
Digitalisierung
14
Digitization
14
E-Government
14
Information technology
14
Coronavirus
13
E-government
13
Brand image
12
Confidence
12
Dienstleistungsqualität
12
Markenimage
12
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Article
28
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English
33
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Dwivedi, Yogesh Kumar
26
Rana, Nripendra P.
11
Kizgin, Hatice
4
Shareef, Mahmud Akhter
4
Singh, Nitish
4
Slade, Emma L.
4
Abed, Salma S.
3
Alryalat, Mohammad Abdallah Ali
3
Ghosh, Tathagata
3
Kapoor, Kawaljeet Kaur
3
Ooi, Keng-Boon
3
Sreejesh, S.
3
Tan, Garry Wei-Han
3
Williams, Michael D.
3
Baabdullah, Abdullah Mohammed
2
Bala, Pradip Kumar
2
Behl, Abhishek
2
Dey, Bidit
2
Dwivedi, Yogesh K.
2
Gutierrez, Anabel
2
Kumar, Vinod
2
Mukerji, Bhasker
2
Sahu, Ganesh P.
2
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Amelia, Maria Veronica
1
Anurag Singh
1
Apil, Ali Riza
1
Bag, Surajit
1
Balaji, M. S.
1
Balakrishnan, Janarthanan
1
Behera, Rajat Kumar
1
Bindu, N.
1
Cham Tat Huei
1
Chen, Hsin
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Dutot, Vincent
1
Eugene Cheng-xi Aw
1
Fattah, Fadi Abdel Muniem Abdel
1
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Springer International Publishing
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Journal of business research : JBR
8
Journal of retailing and consumer services
6
The marketing review
4
International journal of Indian culture and business management
2
Advances in Theory and Practice of Emerging Markets
1
Advances in theory and practice of emerging markets
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Springer briefs in business
1
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1
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
33
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1
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
2
Pay-per-click advertising : a literature review
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
;
Piercy, …
- In:
The marketing review
16
(
2016
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011642132
Saved in:
3
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
11
(
2015
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Saved in:
4
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
5
Digital and social media marketing : emerging applications and theoretical development
Rana, Nripendra P.
(
ed.
);
Slade, Emma L.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012107816
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
8
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
9
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
10
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
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