Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … variable, advertising expenditure. The present study provides valuable implications for the fast fashion industry, providing … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for …

behavior -- 9 digital marketing in luxury fashion - from crisis to strength -- 10 The effect of social ewom on consumers …-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved … experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book …

"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce …, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing … landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the …