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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
82,130
Konsumentenverhalten
79,649
Social Web
20,346
Social web
20,315
Brand management
17,530
Markenführung
17,116
Health care
16,204
Gesundheitsversorgung
15,499
Persönlichkeitspsychologie
12,650
Personality psychology
12,372
Theorie
12,099
Theory
11,880
Brand image
11,074
Markenimage
10,957
Relationship marketing
10,679
Beziehungsmarketing
10,645
USA
8,838
Deutschland
8,429
United States
8,423
Internet marketing
8,243
Germany
7,812
Gesundheitswesen
7,799
Health care system
7,472
Markenartikel
6,414
Brand
6,381
Customer satisfaction
6,371
Kundenzufriedenheit
6,191
Service quality
6,187
Dienstleistungsqualität
6,138
Online-Handel
6,069
Online retailing
6,056
Electronic Commerce
4,998
E-commerce
4,802
Gesundheitsvorsorge
4,577
Experiment
4,508
Einzelhandel
4,476
Retail trade
4,421
Werbewirkung
4,331
Preventive care
4,316
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1,456
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1,839
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6
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161
Collection of articles of several authors
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112
Ratgeber
91
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86
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86
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85
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79
Konferenzbeitrag
79
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49
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46
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25
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19
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16
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Dwivedi, Yogesh Kumar
23
Kreutzer, Ralf T.
20
Law, Chun Hung Roberts
18
Ozuem, Wilson
15
Rita, Paulo
15
Filieri, Raffaele
14
Ghose, Anindya
14
Loureiro, Sandra Maria Correia
14
Bigné Alcañiz, J. Enrique
13
Harrigan, Paul
13
Ko, Eunju
13
Stephen, Andrew T.
13
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Pauwels, Koen
12
Tucker, Catherine
12
Ahuja, Vandana
11
Choi, Yung Kyun
11
Hajli, Nick
11
Hudders, Liselot
11
Martínez-López, Francisco J.
11
Okumus, Fevzi
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Skiera, Bernd
11
Smith, Katherine Taken
11
Tan, Yong
11
Bilgihan, Anil
10
Grewal, Dhruv
10
Kannan, P. K.
10
Michaelidou, Nina
10
Quach, Sara
10
Reijmersdal, Eva A. van
10
Seo, Yuri
10
Urban, Glen L.
10
Whinston, Andrew B.
10
Wirtz, Bernd W.
10
Yoon, Sukki
10
Akram, Umair
9
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Springer Fachmedien Wiesbaden
42
IGI Global
12
Information Resources Management Association
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
MITP Verlags-GmbH & Co. KG
4
Universität Mannheim
4
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Universität Bremen
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
Campus Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
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Published in...
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Journal of business research : JBR
278
Journal of retailing and consumer services
165
International journal of internet marketing and advertising : IJIMA
159
International journal of advertising : the review of marketing communications
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of marketing communications
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
75
Journal of promotion management : innovations in planning and applied research
71
Journal of internet commerce
66
International journal of electronic marketing and retailing : IJEMR
62
Technological forecasting & social change : an international journal
62
Tourism management : research, policies, practice
62
Information systems research : ISR
61
SpringerLink / Bücher
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
57
Journal of advertising research
56
The journal of product & brand management
54
Journal of management information systems : JMIS
51
Business horizons
49
Electronic commerce research
49
International journal of technology marketing : IJTMkt
47
Journal of promotion management : JPM
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Springer eBook Collection
44
International journal of advertising : the quarterly review of marketing communications
42
International journal of contemporary hospitality management
41
Journal of marketing
41
Journal of electronic commerce research : JECR
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Marketing intelligence & planning
39
The journal of brand management : an international journal
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of hospitality marketing & management
36
Journal of strategic marketing
36
Psychology & marketing
36
International journal of business information systems : IJBIS
35
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Source
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ECONIS (ZBW)
8,311
USB Cologne (EcoSocSci)
19
EconStor
10
OLC EcoSci
1
RePEc
1
Showing
1
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10
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8,342
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
3
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
4
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
5
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
6
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
7
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
8
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
9
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
10
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
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