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Online-Marketing
Beziehungsmarketing
25,192
Relationship marketing
25,164
Customer satisfaction
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Kundenzufriedenheit
13,625
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11,094
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1,928
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1,737
Online retailing
1,730
Internet marketing
1,688
Einzelhandel
1,626
Retail trade
1,601
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1,561
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1,554
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1,548
Vertrauen
1,542
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1,537
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1,519
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Ratten, Vanessa
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Thaichon, Park
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Conduit, Jodie
7
Rahman, Zillur
7
Rita, Paulo
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
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Kumar, Vikas
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Luoma-aho, Vilma
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Weaven, Scott
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4
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Kannan, P. K.
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Klaus, Philipp
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Li, Hengyun
4
Malthouse, Edward C.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Journal of business research : JBR
71
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
23
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
18
Marketing intelligence & planning
18
International journal of hospitality management
16
Journal of hospitality marketing & management
16
Journal of strategic marketing
16
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business information systems : IJBIS
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Journal of marketing communications
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business horizons
13
Cogent business & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of contemporary hospitality management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of electronic commerce : IJEC
8
Journal of electronic commerce research : JECR
8
Journal of global marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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OLC EcoSci
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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2
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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3
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
4
Website adoption for agritourism companies : key features and perceptions of customers
Angioni, Margherita
;
Musso, Fabio
- In:
International journal of applied behavioral economics : …
7
(
2018
)
4
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011941372
Saved in:
5
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
6
The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
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7
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
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8
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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9
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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10
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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