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Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

How effective is location-targeted mobile advertising?

Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15

Persistent link: https://www.econbiz.de/10011339169

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290

The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

How do consumer buzz and traffic in social media marketing predict the value of the firm?

Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238

Persistent link: https://www.econbiz.de/10010243627

Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce

Luo, Xueming; Zhang, Yuchi; Zeng, Fue; Qu, Zhe - In: MIS quarterly 44 (2020) 2, pp. 957-982

Persistent link: https://www.econbiz.de/10012261989

When and how managers' responses to online reviews affect subsequent reviews

Wang, Yang; Chaudhry, Alexander - In: Journal of marketing research : JMR 55 (2018) 2, pp. 163-177

Persistent link: https://www.econbiz.de/10011844978

Retargeting Ads for Shopping Cart Recovery : Evidence from Online Field Experiments

Moriguchi, Takeshi - 2016

Online marketers have widely adopted retargeting ads to convert customers who had previously browsed the websites or abandoned shopping carts. Yet, the effectiveness of such retargeting remains unclear. This study exploits several randomized field experiments to test how the effects of...

Persistent link: https://www.econbiz.de/10012981953