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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae; Kang, Hannah; Jin, Hyun Seung - In: Journal of promotion management : JPM 24 (2018) 2, pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
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Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han; Martin, Brett; Kerr, Gayle - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 135-141
Persistent link: https://www.econbiz.de/10014252796