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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
35
Social Web
33
Social web
33
Innovation adoption
31
Innovationsakzeptanz
31
Artificial intelligence
24
India
22
Künstliche Intelligenz
22
Lieferkette
21
Supply chain
21
Bibliometrics
20
Bibliometrie
20
Indien
20
Innovation diffusion
20
Innovationsdiffusion
20
Beziehungsmarketing
19
Electronic Commerce
19
Relationship marketing
19
Viral marketing
18
Virales Marketing
18
E-commerce
17
Online retailing
16
Online-Handel
16
Informationstechnik
15
Innovation
15
Dienstleistungsqualität
14
E-Government
14
Information technology
14
Mobile Business
14
Mobile business
14
Service quality
14
E-government
13
Coronavirus
12
Mobile communications
12
Mobilkommunikation
12
adoption
12
Advertising effects
11
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Article
29
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5
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29
Collection of articles of several authors
1
Sammelwerk
1
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English
34
Author
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Dwivedi, Yogesh Kumar
26
Rana, Nripendra P.
6
Verma, Sanjeev
6
Shareef, Mahmud Akhter
4
Singh, Nitish
4
Slade, Emma L.
4
Abed, Salma S.
3
Alryalat, Mohammad Abdallah Ali
3
Ghosh, Tathagata
3
Kapoor, Kawaljeet Kaur
3
Kizgin, Hatice
3
Ooi, Keng-Boon
3
Sreejesh, S.
3
Tan, Garry Wei-Han
3
Williams, Michael D.
3
Behl, Abhishek
2
Dey, Bidit
2
Dwivedi, Yogesh K.
2
Gutierrez, Anabel
2
Kumar, Vinod
2
Mukerji, Bhasker
2
Sahu, Ganesh P.
2
Amelia, Maria Veronica
1
Anurag Singh
1
Apil, Ali Riza
1
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Balakrishnan, Janarthanan
1
Bhattacharya, Arijit
1
Bindu, N.
1
Cham Tat Huei
1
Chaudhuri, Ranjan
1
Chen, Hsin
1
Chikhalkar, Rekha
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Dutot, Vincent
1
Eugene Cheng-xi Aw
1
Foroudi, Pantea
1
Giannakis, Mihalis
1
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Springer International Publishing
1
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Journal of business research : JBR
5
Journal of retailing and consumer services
4
The marketing review
4
International journal of Indian culture and business management
2
Advances in Theory and Practice of Emerging Markets
1
Advances in theory and practice of emerging markets
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
Psychology & marketing
1
South Asian journal of management : SAJM
1
Springer briefs in business
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
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1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
34
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1
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Digital and social media marketing : emerging applications and theoretical development
Rana, Nripendra P.
(
ed.
);
Slade, Emma L.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012107816
Saved in:
5
Pay-per-click advertising : a literature review
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
;
Piercy, …
- In:
The marketing review
16
(
2016
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011642132
Saved in:
6
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
7
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
11
(
2015
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
10
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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