eines spezifischen fakultären Marketing-Mix die gestalterische Seite der Marketingstrategie behandelt. Der Problematik der …

Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media …Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic …, operative and normative management options. Social media management is on the agenda of every media company, and requires a new …