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Design of a packaging solution for iFixit?s retail venture

Bradwell, Myles; Terzian, Torrance - 2011

One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company?s strength and position within that marketplace, and look for ways to improve. The iFixit company has...

Persistent link: https://www.econbiz.de/10009485692

Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft

Seeger, Harald - 2009

Persistent link: https://www.econbiz.de/10003785425

Bimodale Wahrnehmung von Verpackungsdesign : der Einfluss von Optik und Haptik auf Markeneindrücke von Konsumenten

Littel, Sandra - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008653425

An investigation of visual components of packaging on food consumer behavior

Ahmadi, Golnesa; Bahrami, Hamid Reza; Ahani, Mona - In: Business and Economic Research : BER 3 (2013) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10009786097

Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation

Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407

Persistent link: https://www.econbiz.de/10010439154

Reiz und Hülle : gestaltete Warenverpackungen des 19. und 20 Jh.

Leitherer, Eugen - 1987

Persistent link: https://www.econbiz.de/10012878651

Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity

Zhang, Dan - In: Journal of international consumer marketing 32 (2020) 5, pp. 416-434

Persistent link: https://www.econbiz.de/10012312904

Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels

Celhay, Franck; Cheng, Peiyao; Masson, Josselin; Li, Wenhua - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 108-128

Persistent link: https://www.econbiz.de/10012288650

Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20

Persistent link: https://www.econbiz.de/10011980760

The allure of the hidden : how product unveiling confers value

Patrick, Vanessa M.; Atefi, Yashar; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 430-441

Persistent link: https://www.econbiz.de/10011734883

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