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Perception of consumers' awareness about sustainability of fashion brands
Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-14
research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where … women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women … these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and …
Persistent link: https://www.econbiz.de/10012799170
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An exploration of consumers' perceptions towards sustainable fashion : a qualitative study in the UK
Lai, Zhen; Henninger, Claudia E.; Alevizou, Panayiota J. - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 81-101). 2017
Persistent link: https://www.econbiz.de/10012220602
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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Believing in change : the role of implicit theory on consumer's perception of the brand's corporate social responsibility message
Kim, Terry Haekyung; Kim, Naeun - In: Journal of consumer behaviour 22 (2023) 6, pp. 1348-1364
Persistent link: https://www.econbiz.de/10014440173
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Corporate Sponsorships of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand?
Menon, Satya; Kahn, Barbara E. - 2012
The benefits to a corporate sponsor of two types of philanthropic activities - cause promotions and advocacy advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility (CSR) are affected by consumers' elaboration levels....
Persistent link: https://www.econbiz.de/10014074037
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The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek; Köylüoğlu, A. Selçuk - In: International journal of bank marketing 41 (2023) 3, pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736