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Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.; Marinova, Detelina - In: Journal of marketing 78 (2014) 5, pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
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Measurement and assessment: analyzing and interpreting performance results
Fleming, Ann Daher; Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 157-173). 2007
Persistent link: https://www.econbiz.de/10003444004
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Impact of introducing a direct channel on supply chain performance
Su, Xuemei; Wu, Lifang; Yue, Xiaohang - In: International journal of electronic business 8 (2010) 2, pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
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Performance Marketing : der Wegweiser zu einem mess- und steuerbaren Online-Marketing - Einführung in Instrumente, Methoden und Technik
Kamps, Ingo; Schetter, Daniel - 2020 - 2., überarbeitete und erweiterte Auflage
Teil I - Einführung ins Performance-Marketing: Meilensteine in der Entwicklung des Performance-Marketing -- Teil II - Performance-Marketing-Kanäle: Suchmaschinen-Optimierung -- Suchmaschinen-Werbung (SEA) -- E-Mail-Marketing -- Display Advertising -- Affiliate-Marketing --...
Persistent link: https://www.econbiz.de/10012403180
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Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.; Krafft, Manfred - In: Marketing : ZFP ; journal of research and management 46 (2024) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
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Performance Marketing : der Wegweiser zu einem mess- und steuerbaren Online- Marketing : Einführung in Instrumente, Methoden und Technik
Kamps, Ingo; Schetter, Daniel - 2020 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012234445
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Evaluating corporate-startup co-creation : a critical review of the literature
Steiber, Annika; Alange, Sverker; Corvello, Vincenzo - In: International journal of innovation management 25 (2021) 7, pp. 2150073-1-2150073-20
Persistent link: https://www.econbiz.de/10012704487
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Public relations measurement and evaluation
Macnamara, Jim - In: Public Relations, (pp. 249-273). 2021
Persistent link: https://www.econbiz.de/10012504926
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Who are the users? : user categorisations and implications on building performance measurement
Olsson, Nils O. E.; Hansen, Geir Karsten; Blakstad, … - In: International journal of public sector performance … 10 (2022) 4, pp. 566-579
Persistent link: https://www.econbiz.de/10013448775
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Konzept und Anwendungserfahrungen des prozessorientierten Performance Measurement
Gleich, Ronald; Lindner, Frank; Temmel, Philipp - In: Operational Excellence : innovative Ansätze und Best …, (pp. 169-190). 2008
Persistent link: https://www.econbiz.de/10003729175