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The sense and non-sense of holdout sample validation in the presence of endogeneity

Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1115-1122

Persistent link: https://www.econbiz.de/10009427793

Market shaping orientation and firm performance

Blut, Markus; Holzmüller, Hartmut H.; Stolper, Markus - In: Quantitative marketing and marketing management : …, (pp. 447-466). 2012

Persistent link: https://www.econbiz.de/10009621559

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Ebbes, Peter - 2013

Market response models that use field-generated data are required to address potential endogeneity in the regressors to obtain consistent parameter estimates. Another requirement is that market response models predict well in a holdout sample. Combining both requirements, it may seem reasonable...

Persistent link: https://www.econbiz.de/10013094559

Organizational improvisation, market orientation, and performance implications in varying industry conditions

Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019

Persistent link: https://www.econbiz.de/10012165348

Organizing for marketin excellence

Moorman, Christine; Day, George S. - In: Journal of marketing 80 (2016) 6, pp. 6-35

Persistent link: https://www.econbiz.de/10011621574

Meta-analytically linking the marketing mix to hospitality organizations' performance

Lim, SangGon; Ok, Chihyung - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 434-449

Persistent link: https://www.econbiz.de/10014633570

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

Relationship between market orientation and performance in family owned firms : a context-specific investigation

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Market orientation, NPD performance, and organizational performance in small firms

Ledwith, Ann; O'Dwyer, Michele - In: The journal of product innovation management : an … 26 (2009) 6, pp. 652-661

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The PIMS project : vision, achievements,and scope of the data

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Persistent link: https://www.econbiz.de/10003927203

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