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When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.; Belschak, Frank; Bakker, Arnold B. - In: Journal of marketing 72 (2008) 4, pp. 44-57
Persistent link: https://www.econbiz.de/10003746962
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Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P. - In: Continuing to broaden the marketing concept : making …, (pp. 137-169). 2020
Persistent link: https://www.econbiz.de/10012321153
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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Social influence and the self
Bagozzi, Richard P. - In: The Routledge companion to identity and consumption, (pp. 255-264). 2013
Persistent link: https://www.econbiz.de/10009700280
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Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009
Persistent link: https://www.econbiz.de/10003915638
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Neuroscience in marketing research
Bagozzi, Richard P. - In: Marketing : journal of research and management 6 (2010) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Brand community membership and the construction of meaning
Morandin, Gabriele; Bagozzi, Richard P.; Bergami, Massimo - In: Scandinavian journal of management 29 (2013) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan; Bagozzi, Richard P. - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996