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~subject:"Persönlichkeitspsychologie"
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Markenerfolg durch Persönlichk...
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Persönlichkeitspsychologie
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand management
7,046
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
Beziehungsmarketing
2,009
Entrepreneurship
1,313
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,181
Deutschland
1,163
Business start-up
1,159
Emotion
1,148
Germany
1,078
Werbewirkung
1,059
Advertising effects
1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Internet marketing
954
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
898
Work behaviour
897
Designation of origin
873
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3,242
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3,855
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3
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7,775
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1,395
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Aufsatz im Buch
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Hochschulschrift
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Ratgeber
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52
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25
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18
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16
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16
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9
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6
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Heckman, James J.
70
Cobb-Clark, Deborah A.
52
Caliendo, Marco
48
Falk, Armin
35
Schildberg-Hörisch, Hannah
32
Borghans, Lex
28
Kosse, Fabian
27
Kritikos, Alexander
27
Schurer, Stefanie
27
Obschonka, Martin
26
Furnham, Adrian
24
Deckers, Thomas
22
Holst, Elke
22
Kets de Vries, Manfred F. R.
22
Rustichini, Aldo
22
Haslam, S. Alexander
21
Zimmermann, Klaus F.
21
Brown, Andrew Douglas
20
Pfeiffer, Friedhelm
19
Ludwig, Sandra
18
Schöb, Ronnie
18
Fritsch, Michael
17
Wagner, Joachim
17
Fossen, Frank M.
16
Sebald, Alexander
16
Anger, Silke
15
Baron, Robert A.
15
Bodenhorn, Howard
15
Dohmen, Thomas
15
Golsteyn, Bart H. H.
15
Kautz, Tim
15
Laucht, Manfred
15
Luthans, Fred
15
Shepherd, Dean A.
15
Siddiqui, Danish Ahmed
15
Usman, Osly
15
Coneus, Katja
14
Feld, Jan
14
Friehe, Tim
14
Grip, Andries de
14
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National Bureau of Economic Research
78
Springer Fachmedien Wiesbaden
22
Harvard Graduate School of Business Administration
8
IGI Global
7
Verlag Dr. Kovač
7
Friedrich-Schiller-Universität Jena
6
Edward Elgar Publishing
4
FinanzBuch Verlag
4
Kassel University Press GmbH
4
Forschungsinstitut zur Zukunft der Arbeit
3
Melbourne Institute of Applied Economic and Social Research
3
RWTH Aachen
3
Shaker Verlag
3
Springer-Verlag GmbH
3
Steidl-Verlag <Göttingen>
3
Universität Mannheim
3
Campus Verlag
2
Dr. Rainer Hampp <Firma>
2
Erasmus Research Institute of Management
2
Eusl-Verlagsgesellschaft mbH
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Business Review Press
2
Haufe-Lexware GmbH & Co. KG
2
Josef Eul Verlag GmbH
2
Peutinger-Collegium
2
Robert Schuman Centre for Advanced Studies
2
Tectum Verlag
2
University of Canterbury / Dept. of Economics and Finance
2
Verlag Franz Vahlen
2
Victoria University of Wellington / School of Economics and Finance
2
W. Kohlhammer GmbH
2
Westfälische Wilhelms-Universität Münster
2
World Bank Group
2
Advertising Research Foundation
1
Bayerische Landeszentrale für Neue Medien
1
Bergische Universität Wuppertal
1
Bjuro Ėkonomičeskogo Analiza <Moskau>
1
Brooks World Poverty Institute
1
Bundesanstalt für Arbeit
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
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Journal of business research : JBR
241
Discussion paper series / IZA
213
Journal of vocational behavior
185
Journal of business ethics : JOBE
126
IZA Discussion Paper
110
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
Journal of business and psychology
105
Journal of career development
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
93
International journal of selection and assessment
88
Journal of economic psychology : research in economic psychology and behavioral economics
85
Working paper / National Bureau of Economic Research, Inc.
85
IZA Discussion Papers
81
NBER working paper series
77
International journal of hospitality management
75
Human relations
72
Journal of retailing and consumer services
70
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
70
Psychology & marketing
70
Journal of managerial psychology
67
NBER Working Paper
67
Journal of economic behavior & organization : JEBO
63
Journal of business venturing
62
Academy of Management journal : AMJ
61
Human performance
60
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of management : JOM
56
CESifo working papers
54
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
53
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
51
International journal of entrepreneurship and small business
49
International entrepreneurship and management journal
47
Leadership & organization development journal
45
SpringerLink / Bücher
43
Human relations : towards the integration of the social sciences
42
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
41
Cogent business & management
39
The international journal of human resource management
38
Tourism management : research, policies, practice
38
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ECONIS (ZBW)
12,305
EconStor
221
USB Cologne (EcoSocSci)
34
USB Cologne (business full texts)
1
BASE
1
OLC EcoSci
1
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1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
9
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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