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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
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Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira; Van Hoye, Greet; Schollaert, Eveline - In: International journal of selection and assessment : IJSA 30 (2022) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10013461429
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Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi; Järvenpää, Marko - In: Qualitative research in accounting & management 20 (2023) 3, pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
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Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013530856
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Personalized service and brand equity in family business : a dyadic investigation
Velasco Vizcaino, Franklin; Lanchimba, Cintya; Llanos … - In: Journal of small business strategy 31 (2021) 2, pp. 62-79
Persistent link: https://www.econbiz.de/10012620699