Narrow search
Showing 1 - 6 of 6
Cover Image
So close yet so far away : the moderating effect of regulatory focus orientation on health behavioral intentions
Bui, M̃y; Krishen, Anjala S. - In: Psychology & marketing 32 (2015) 5, pp. 522-531
Persistent link: https://www.econbiz.de/10010527122
Cover Image
An assessment of chronic regulatory focus measures
Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982
Persistent link: https://www.econbiz.de/10008666345
Cover Image
Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Cover Image
Consumer spending self-control effectiveness and outcome elaboration prompts
Haws, Kelly L.; Bearden, William O.; Nenkov, Gergana Y. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 695-710
Persistent link: https://www.econbiz.de/10009621880
Cover Image
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.; Haws, Kelly L. - In: Psychology & marketing 33 (2016) 8, pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
Cover Image
Control over what? : individual differences in general versus eating and spending self-control
Haws, Kelly L.; Davis, Scott; Dholakia, Utpal M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10011506005