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Personality psychology
Brand management
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ECONIS (ZBW)
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1
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
4
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
5
Where do I belong? : a study of associations between guanxi capital and local identity through WeChat use among Chinese youth
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329737
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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7
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
10
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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