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Pharmaceuticals
Marketingmanagement
17,195
Marketing management
16,604
Marketing
3,921
Verkauf
3,528
Selling
3,205
Consumer behaviour
2,862
Konsumentenverhalten
2,851
Theorie
2,803
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2,791
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2,323
Relationship marketing
2,247
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2,233
Deutschland
2,224
Germany
2,009
USA
1,753
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1,696
Pharmaceutical market
1,695
Brand management
1,425
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1,417
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1,265
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1,251
Internet marketing
1,229
Unternehmenserfolg
1,090
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1,082
Innovation
1,004
Pharmaceutical industry
993
Pharmaindustrie
992
Arzneimittel
990
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967
Salespeople
923
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921
KMU
802
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802
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790
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776
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776
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776
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748
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728
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405
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9
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348
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348
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181
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181
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137
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136
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49
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49
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45
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31
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21
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21
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12
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8
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7
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7
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7
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6
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6
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5
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5
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5
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4
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4
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4
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3
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3
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3
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3
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3
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3
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2
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Berndt, Ernst R.
24
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11
Newhouse, Joseph P.
9
Birg, Laura
8
Comanor, William S.
8
David, Guy
8
Markowitz, Sara
8
Atal, Juan Pablo
7
Cockburn, Iain
7
Danzon, Patricia Munch
7
Granlund, David
7
Lichtenberg, Frank R.
7
Stargardt, Tom
7
Straume, Odd Rune
7
Azoulay, Pierre
6
Chatterjee, Chirantan
6
Cuesta, José Ignacio
6
Janssen, Aljoscha
6
Kyle, Margaret K.
6
Pindyck, Robert S.
6
Suppliet, Moritz
6
Conti, Rena M.
5
Dalen, Dag Morten
5
Dubois, Pierre
5
Frank, Richard G.
5
Goyal, Aparajita
5
Herr, Annika
5
Hielscher, Stefan
5
Jin, Ginger Zhe
5
Kanavos, Panos
5
Kremer, Michael
5
Lanjouw, Jean Olson
5
McGuire, Thomas G.
5
McKibbin, Rebecca
5
Pertile, Paolo
5
Pies, Ingo
5
Schankerman, Mark
5
Schweitzer, Stuart O.
5
Stremersch, Stefan
5
Antoñanzas Villar, Fernando
4
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National Bureau of Economic Research
32
OECD
15
American Enterprise Institute for Public Policy Research
2
Books on Demand GmbH <Norderstedt>
2
Großbritannien / Office of Health Economics
2
Interdisziplinärer Workshop über das Konfliktfeld Arzneimittelversorgung <2002, Berlin>
2
Peter Lang GmbH
2
Schweiz / Volkswirtschaftsdepartement
2
Wissenschaftliches Institut der PKV <Köln>
2
World Bank
2
Axel-Springer-Verlag
1
Beratungsgesellschaft für Angewandte Systemforschung <Augsburg>
1
Canada / Restrictive Trade Practices Commission
1
Canadian Institute for Health Information
1
Economic Development Committee for the Chemical Industry / Pharmaceuticals Working Party
1
Edward Elgar Publishing
1
Esomar
1
Europa-Institut Freiburg
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit
1
ICF International Inc.
1
INFRAS
1
Indian Institute of Foreign Trade <Delhi>
1
Institut für Gesundheits- und Sozialforschung
1
Institut für Pharmaökonomische Forschung
1
Institute of Economic Affairs <London>
1
International Conference on the Regulation of the Introduction of New Pharmaceuticals <1972, Chicago, Ill.>
1
International Symposium on Industrial Development <1967, Athen>
1
Julius-Maximilians-Universität Würzburg
1
Kanada / Natural Health Products Directorate
1
National Economic Development Office
1
Office of Health Economics
1
Organisation for Economic Co-operation and Development
1
Schweiz / Preisüberwachung
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Seminar on Economics of Pharmaceutical Innovation <1, 1969, Washington, DC>
1
UNIDO
1
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
1
USA / Congress / Senate / Committee on Health, Education, Labor, and Pensions
1
USA / Congress / Senate / Special Committee on Aging
1
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NBER working paper series
33
The European journal of health economics : HEPAC ; health economics in prevention and care
26
NBER Working Paper
24
Working paper / National Bureau of Economic Research, Inc.
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
13
Journal of health economics
11
Journal of pharmaceutical finance, economics & policy
10
International journal of the economics of business
9
OECD Health Statistics
9
Health economics
8
OECD Health Working Papers
7
Health economics review
6
Review of industrial organization : RIO
6
The European journal of health economics
6
Health affairs : at the intersection of health, health care, and policy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Working paper
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
CESifo working papers
4
Cege discussion paper
4
Discussion paper / NHH, Department of Economics
4
Discussion papers in economics
4
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
Forum for health economics & policy : an evolving collection of symposia on important health care issues
4
International journal of health economics and management
4
Journal of global marketing
4
Journal of illicit economies and development : JIED
4
The American economic review
4
The B.E. journal of economic analysis & policy
4
Working papers / TSE : WP
4
World Bank E-Library Archive
4
Discussion paper / Centre for Economic Policy Research
3
Documento CEDE
3
European research studies
3
Health care management science
3
Health, Nutrition and Population (HNP) discussion paper
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of industrial organization
3
Journal of business research : JBR
3
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ECONIS (ZBW)
949
EconStor
1
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1
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950
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1
Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina
;
Kežman, Elvedina
- In:
Economic and business review : EBR
16
(
2014
)
2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
Saved in:
2
Seminar on "Pharmaceutical Market Research for New Product Development : Basel, 5th to 8th March, 1975 ; [papers]
1975
Persistent link: https://www.econbiz.de/10000333648
Saved in:
3
Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela
-
2007
Persistent link: https://www.econbiz.de/10003487953
Saved in:
4
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
5
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
6
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan
;
Little, Victoria Janine
;
Low, Brian
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Saved in:
7
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
8
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
9
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
10
China's pharmaceutical market: business environment and market dynamics
Brueckner, Michael
;
Philipp, Marc P.
;
Luithle, Joachim E. A.
- In:
The chemical and pharmaceutical industry in China : …
,
(pp. 91-107)
.
2005
Persistent link: https://www.econbiz.de/10002960708
Saved in:
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